Ask is the white-label request-to-pay platform built for ISOs and VARs. Branded payment links by email, SMS, or QR — settling through the gateway you already sell. Stop losing volume to PayPal and Venmo.
No app downloads. No screenshotted Venmo QR codes. Just a polished, branded payment page your ISO portfolio sends in seconds.
Merchant enters amount, memo, optional line items, and due date. Branded with their logo, colors, and message — no developer required.
Send via SMS, email, copy-link, or a QR code on the printed invoice. Schedule for later or set on a recurring cadence with AI-drafted reminders.
Customer pays by card, ACH, Apple Pay, Google Pay, PayPal, or BNPL. Settlement runs through your existing processor — your residual stays intact.
Ask is built on Paying.co's rails — production-ready integrations to the major ISO gateways. Or bring your own. We'll certify it.
Full NETePay integration. Token vaulting, recurring, void, refund, and auth-capture flows. Production-certified.
Direct hosted payment page and tokenization API. Multi-MID support, batch settlement, recurring profiles.
Full gateway support including card-on-file, BNPL routing, and ACH. Production-grade, ISO-ready.
Have a gateway relationship of your own? We certify new integrations in 30 to 60 days. One-time setup & certification fees apply — contact us for a scope and quote.
Convenience. That's it. Ask gives them the same one-tap experience — but the volume stays on your gateway, not someone else's.
| Ask | Venmo Business | PayPal Invoicing | Stripe Payment Links | Square Invoices | |
|---|---|---|---|---|---|
| Settles through your gateway | ✓ Yes — your residual | ✗ PayPal-owned | ✗ PayPal-owned | ✗ Stripe-owned | ✗ Square-owned |
| White-labeled to your brand | ✓ Fully branded | ✗ Venmo brand | ~ Logo only | ~ Logo only | ~ Logo only |
| Customer doesn't need an app | ✓ Web link | ✗ Venmo required | ~ Account preferred | ✓ Web link | ✓ Web link |
| Per-transaction caps | ✓ None | $2,999.99 | High | High | High |
| SMS + Email + QR delivery | ✓ All three | ~ Link only | ~ Email only | ~ Link only | ✓ Most |
| Scheduled & recurring asks | ✓ Built-in | ✗ | ~ Limited | ✓ Add-on fee | ✓ |
| AI-generated follow-up reminders | ✓ Native | ✗ | ✗ | ✗ | ✗ |
| Cost to the merchant | Flat SaaS | 1.9% + $0.10 | 2.9% + $0.49 | 2.9% + $0.30+ | 2.9% + $0.30 |
| ISO/VAR partner economics | ✓ You earn on every seat | ✗ None | ✗ None | ✗ None | ✗ None |
◆ Competitor pricing referenced from publicly listed standard rates as of 2026. Specific merchant rates may vary by volume and account type. Venmo per-transaction cap and seller fee structure per Venmo's published Business Profile terms.
Built by payments engineers. Designed to feel modern. Priced to make selling it a no-brainer.
Every merchant gets a visual designer to customize their payment form — fields, branding, tip presets, line items, fine print. No code, no tickets, no waiting on your dev team.
Logo, colors, custom domain, business message. Each merchant gets a payment page that looks like theirs — not yours, not ours.
Wire Ask into your CRM, ERP, or vertical software. Create requests, look up status, fire webhooks. Fully documented, OAuth 2.0, sandbox included.
Native Model Context Protocol server. Generate a payment link directly from Claude, ChatGPT, or any MCP-aware agent. The first payment platform AI assistants can actually use.
Send a payment request through whatever channel works for the merchant's customer. Outbound SMS at $0.02 per send, pass-through pricing.
One-time, weekly, monthly, or fully custom. Card-on-file, dunning, automatic retry logic — the recurring revenue layer your ISOs sell as a value-add.
If a request goes unpaid, Ask drafts a polite reminder in the merchant's tone. They review, approve, and it goes out — collection rates lift 20 to 40%.
Hosted payment pages with tokenization through your gateway. Merchant never touches card data. Your ISO gets the compliance story without the lift.
Manage your entire merchant book from one dashboard. Onboard, brand, suspend, transfer. White-labeled domain, your own admin team. Full reporting.
Provision a new merchant in under a minute. No new gateway setup, no PCI scoping cycle, no engineering tickets. Onboard a full book in an afternoon.
We talk to ISOs every week who priced out building this themselves. Then they look at Ask and the conversation ends. Here's the honest comparison.
Ask exposes a clean REST API for wiring into your CRM, ERP, or vertical software. We also expose a native Model Context Protocol server — meaning Claude, ChatGPT, or any MCP-aware agent can generate a payment link in a single conversation. The first request-to-pay platform AI assistants can actually use.
Sold to the ISO or VAR, deployed across their merchant book. From $2.50 to $3.50 per active merchant per month. Resell at any markup. We don't touch the merchant relationship.
For ISOs piloting Ask across a small slice of their book.
The sweet spot for active ISOs deploying across the full merchant book.
For VARs & large ISOs who need fully white-labeled rails.
◆ Resell to your merchants at $9.99 to $14.99/month for $6 to $12 of clean margin per seat — over 75% gross margin. Add Ask as a value-add SKU to win new merchants & retain existing ones.
Spin up your branded environment, pick a pre-integrated gateway, and start onboarding merchants instantly. No certification cycle, no engineering tickets — your reps can be selling Ask the moment your sandbox is provisioned.