Branded Link Management Platform

Shorten links. Track clicks. Own the domain.

Puny is the white-label link management platform built for ISOs, VARs, and serious marketers. Shorten URLs on your own domain, generate dynamic QR codes, and track every click in real time. API and MCP server included.

Sub-50ms redirects · HTTPS everywhere · Free tier, no credit card required
puny.io · live
BRANDED LINK
LIVE · BRANDED · TRACKABLE
CLICKS12,840
TOP DEVICEMobile
TOP SOURCEEmail
Custombranded domains
Real-timeclick analytics
API + MCPbuilt in
HTTPSeverywhere
01 · Why Puny

More than a link shortener.

Puny is a full link-management platform: branded domains, QR codes, analytics, expiry rules and fine-grained access controls in one place.

BRAND

Your domain, your brand

Use your own custom domain for every shortened link so customers see a recognizable, trusted URL.

BUILD

Lightning-fast API

Shorten, customize and manage links programmatically with clean REST endpoints and project-scoped API keys.

SHARE

QR generation

Every short link can produce a QR code for print, packaging, menus, campaigns and in-store use.

MEASURE

Click analytics

Track clicks, geography, device types and referrers in real time so performance is visible immediately.

02 · API

Build with the Puny API.

One call can shorten a URL, assign a custom slug, attach it to your domain, set an expiry and return a QR code.

// One call: shorten, brand, expire, get a QR
const link = await puny.shorten({
  url: "https://yourdomain.com/spring-sale",
  domain: "go.yourbrand.com",
  slug: "spring-sale",
  expiry: "2026-12-31",
  password: "vip-2026",
  utm: { campaign: "spring" }
});

→ short_url · qr_code · analytics
SINGLE CALL

Shorten and configure

Create the link, slug, domain, expiry and QR code in one request.

WEBHOOKS

Real-time callbacks

Receive events for click milestones, triggers and expiry.

AUTH

API key authentication

Generate keys per project, rotate them and scope access.

BULK

Bulk operations

Shorten hundreds of URLs in a single batch for campaigns and migrations.

03 · AI & MCP

Link management inside the conversation.

Puny's MCP server lets compatible AI platforms shorten, track and manage branded links without the copy-paste loop.

CLAUDE
Shorten and manage links natively

Create branded URLs directly from the conversation.

CHATGPT
Bring Puny into workflows

Create links for emails, documents and campaigns inside chat.

MCP
One connection, reusable actions

Expose shortening and link-management actions to compatible clients.

04 · Compliance controls

Affordable compliance, built in.

Links can carry access and lifecycle controls without forcing your team to build a separate policy layer.

HTTPS

TLS by default

Every link is served over HTTPS with no additional configuration.

EXPIRY

Automatic expiration

Retire links after a date, time window or click threshold.

ACCESS

Password + restrictions

Password-protect links and limit access by geography or referrer.

AUDIT

Audit trails

Keep creation, modification and access history for review.

PRIVACY

Your click data stays yours

Puny does not sell or share click data with third parties.

OWNERSHIP

Own the namespace

Your domain carries the links, reputation and customer trust.

05 · Capsule by Puny

Share secrets that self-destruct.

Capsule is Puny's secure snippet-sharing tool: encrypted, password-protected, single-use links that erase themselves after one view.

SINGLE USE

Burn after reading

One successful reveal and the capsule is gone.

ENCRYPTED

AES-256 at rest

Keep the contents encrypted until the intended recipient opens them.

NO INDEXING

No caching

Designed for the moment of transmission, not permanent storage.

OPTIONAL EXPIRY

Time-limited

Set an expiry window even if the capsule has not yet been read.

SECURE CAPSULE
API_KEY=sk_live_••••••••••
DB_PASSWORD=••••••••••••
WIFI_GUEST=••••••••••••
single-usepassword protectedencryptedoptional expiry
06 · Pricing

Simple, transparent pricing.

No per-click charges. Start free and move up when you need custom domains, more links and more control.

FREE

Free

$0

For individuals starting with link shortening.

  • 10 short links / month
  • 2 QR codes / month
  • Shared domains only
  • Basic analytics
  • Security features
MOST POPULAR

Guarded

$9/mo

For creators and small teams.

  • 250 short links / month
  • 10 QR codes / month
  • 1 custom domain
  • Bulk management
  • Full analytics
POWER USERS

Secured

$49/mo

For higher-volume teams and campaigns.

  • 1,000 short links / month
  • 25 QR codes / month
  • 5 custom domains
  • Custom redirect logo
  • Priority support
GET STARTED

Ready to own your links?

Connect your domain, create your first branded link and ship a QR code in under five minutes.

Start with Puny →